Tom's shoes are all the rage with teens today. The tag on the flag says "JOIN THE TOMS ONE FOR ONE MOVEMENT." It instructs the new owner to send photos of them and their TOMS flag and join others from around the world in supporting the One for One movement to: TOMS.com/flags
Southwestern Oklahoma State University is participating in the "One Day Without Shoes" inviting everyone to go without shoes to bring awareness to children in developing countries who must walk for miles without shoes every day.
On the box lid it says "With every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for One.
At a local store this pair of Black Lace Top TOMS total with tax was $32.83.
The One for One is a good marketing plan allowing people to help people. I recommend that you check out the TOMS line for yourself. My granddaughter loves them!